smartphone Archive

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The mobile future of advertising

It isn’t uncommon to find mobile app developers that are frustrated at the low amount of revenue they received on their apps. App development can require a significant investment, and earning back that investment can be a challenge.  Many developers have versions of their apps that are ad-supported, but making money from advertising can be hit or miss.  For every success story, there are hundreds of people struggling to break even.  It doesn’t help that there aren’t very many advertising dollars set aside by advertisers for mobile apps.

Don’t worry too much developers. There is a light at the end of the tunnel.

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Windows Phone speeds past competition in contest

Windows Phone is fast. So fast, one employee put money on it.

Ben Rudolph, a Microsoft Evangelist, began a competition in January claiming his Windows Phone could do everyday tasks faster than any other smartphone, giving $100 to any one who could best the Windows Phone. Five months and over 50,000 competitions later, Rudolph and Microsoft are only out a little over $60,000, winning about 98 percent of all contests.

To celebrate, we made a little Storify trekking some of the tweets and videos about the #smokedbywindowsphone contest.

You can get the rest of the amazing numbers here, or catch the Storify below.

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Lumia 900 outshines competition in visibility

Purple keyboards aside, the Nokia Lumia 900 is gaining some positive attention.

The phone was recently named the “top performing device for display viewability under bright ambient lighting” by Displaymate.com.

The Lumia 900 outperformed the other four smartphones tested (Apple iPhone 4, HTC Desire, Motorola Droid X and Samsung Galaxy S), some by a fairly visible margin. DisplayMate credited the Lumia’s performance to its ClearBlack technology, which utilizes polarizing panels to eliminate some reflections and glare.

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Windows Phone 7 ekes out slim market share

Windows Phone 7 was the fourth top-selling smartphone operating system in the U.S.during the first quarter (Q1) of 2012. Rose-tinted glasses never worked so well.

According to NPD Group’s monthly Mobile Phone Track service, the Windows Phone 7 OS only eked out a 2 percent market share in Q1. The phone staggered in behind Google’s Android (61 percent), Apple’s iOS (29 percent) and Research In Motion’s Blackberry (5 percent).

According to Nielsen Company, Windows Phone 7 struggled to gain a foothold in the overall smartphone OS share, coming in behind even the now defunct Windows Mobile.

Another interesting pie chart on Windows Phone’s rise can be found after the jump.

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